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Monday, October 31, 2022

CORPORATE FINANCE

CORPORATE FINANCE




The term Corporate or Corporation gives glimpse of Associates, Conglomerates, Business Empires, Multinationals etc. These corporates are generated by share or stake holders with business, acquisition, contracts, profits as prime motives.

There are also Not-for-profit entities operate under the category of charitable organizations, which are dedicated to a particular social cause such as educational, religious, scientific, or research purposes.

The Corporation commence their operations with their active Board of Directors elected by shareholders. The business requires Capital, planning & strategy, team, finance etc.

The BOD is decision making authority and sense to define corporate strategy. Corporate strategy takes a portfolio approach to strategic decision making by looking across all of a firm’s businesses to determine how to create the most value. In order to develop a corporate strategy, firms must look at how the various business they own fit together, how they impact each other, and how the parent company is structured, in order to optimize human capital, processes, and governance. Corporate strategy builds on top of business strategy, which is concerned with the strategic decision making for an Individual business.

The key components of Corporate Strategies are,

• Allocation of resources

• Organizational design

• Portfolio management

• Strategic tradeoffs

 

Here skilled manpower is our asset distributed throughout the firm. The Leader at the right place at right time to create the most business value. Allocation of capitol across all businesses to earn highest risk-adjusted return. Also, looking for external opportunities i.e., contracts and Acquisition for internal projects.

We have to ensure necessary corporate structure the Head office and reporting system of individual business unit to generate maximum number of values.

Portfolio management looks at the way business units complement each other, their correlations, and decides where the firm will “play” (i.e., what businesses it will or won’t enter). The companies are categorized by their Market capitalization. We have Apple, Microsoft, IBM & Facebook large cap (MC>$10BN) companies. Others are Mid cap, small cap and Micro cap.

One of the most challenging aspects of corporate strategy is balancing the tradeoffs between risk and return across the firm. It’s important to have a holistic view of all the businesses combined and ensure that the desired levels of risk management and return generation are being pursued.

We have analyst and associates spends lots of time in Excel spread sheet to forecast a business’ financial performance into the future.  The forecast is typically based on the company’s historical performance, assumptions about the future, and requires preparing an income statement, balance sheet, cash flow statement, and supporting schedules (known as a 3-statement model). From there, more advanced types of models can be built such as discounted cash flow analysis (DCF model), leveraged buyout (LBO), mergers and acquisitions (M&A), and sensitivity analysis. The output of a financial model is used for decision making and performing financial analysis, whether inside or outside of the company. It helps executives to make decisions about Raising capital (debt and/or equity), Making acquisitions (businesses and/or assets), Growing the business organically (e.g., opening new stores, entering new markets, etc.), Selling or divesting assets and business units Budgeting and forecasting (planning for the years ahead), Capital allocation (priority of which projects to invest in), Valuing a business & Financial statement analysis/ratio analysis Management accounting.

The bank shows the valuation methods it used to reach certain conclusions. For example, the bank may use comparable analysis to benchmark the client’s business against other similar firms in its market. It obtains the figures using sales, revenues, and valuation multiples like PE and trading multiples. Other valuation methods that can be used include financial modeling and DCF analysis.

Private Equity (PE) is an asset class and investing style that consists of buying an ownership interest in operating companies that are private – not publicly-traded.  Common strategies within P.E. include leveraged buyouts (LBO), venture capital, growth capital, distressed investments, and mezzanine capital.  Typically, a PE firm looks for firms that are undervalued, so that acquiring the company will create value for the PE firm. Top PE firms are,

·         The Carlyle Group – Washington D.C.

·         Kohlberg Kravis Roberts (KKR) – New York City

·         The Blackstone Group – New York City

·         Apollo Global Management – New York City

·         TPG – Fort Worth

·         CVC Capital Partners – Luxembourg

·         General Atlantic – New York City

·         Ares Management – Los Angeles

·         Clayton Dubilier & Rice – New York City

·         Advent International – Boston

 

Financial summary:

Sales and Revenue figures with number of % growth/down fall compared to past records. Here sales are generated from sold goods for particular period of time.

While Revenue generated, comes with number of sales-component including good sales. Also, Net income and Basic earnings at Is Net Income (NI)?

Net income (NI):

Also called net earnings, is a useful number for investors to assess how much revenue exceeds the expenses of an organization.

The formula to determine net income is sales minus cost of goods sold, selling- general and administrative expenses, operating expenses, depreciation, interest, taxes,

and other expenses.

Net income =Sales - (Gen Sales + COG sold + Expense (admin + Operating) + Depreciation + Interest)

Income statement:

Gross margin:

Gross margin is the percentage of a company's revenue that's retained after direct expenses such as labor and materials have been subtracted. It's an important profitability measure that looks at a company's gross profit as compared to its revenue. Gross profit is determined by subtracting the cost of goods sold from revenue.

Gross Profit = Revenue - COG

The gross margin and net margin are frequently used together to provide a comprehensive overview of a company's financial health. Where the gross margin only accounts for the COGS, net margin accounts for all indirect, interest, and tax expenses. The gross margin is an important and widely used financial analysis ratio.

Operating Margin or Return on Sales:

Operating margin, also known as return on sales, is an important profitability ratio measuring revenue after the deduction of operating expenses. It is calculated by dividing operating income by revenue. The operating margin indicates how much of the generated sales is left when all operating expenses are paid off.

It is a measurement of how many dollars of profit a company earns per dollar of sales after paying operating expenses. It considers cost such as wages, overhead and materials, but does not include non-operating expenses like taxes or interest.

Net profit margin:

Net profit margin, or simply net margin, measures how much net income or profit a company generates as a percentage of its revenue. It is the ratio of net profits to revenues for a company or business segment. Net profit margin is typically expressed as a percentage but can also be represented in decimal form.

Return on investment:

Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost. Key factors influencing ROI include the initial investment amount, ongoing maintenance costs, and the cash flow generated by the investment.

To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.

Key Features:

·         Return on Investment (ROI) is a popular profitability metric used to evaluate how well an investment has performed.

·         ROI is expressed as a percentage and is calculated by dividing an investment's net profit (or loss) by its initial cost or outlay.

·         ROI can be used to make apples-to-apples comparisons and rank investments in different projects or assets.

·         ROI does not take into account the holding period or passage of time, and so it can miss opportunity costs of investing elsewhere.

·         Whether or not something delivers a good ROI should be compared relative to other available opportunities.

Balance sheet:

The Quick ratio:

is an indicator of a company’s short-term liquidity position and measures a company’s ability to meet its short-term obligations with its most liquid assets.

Current Ratio:

The current ratio is a liquidity ratio that measures a company’s ability to pay short-term obligations or those due within one year. It tells investors and analysts how a company can maximize the current assets on its balance sheet to satisfy its current debt and other payables.

Current ratio is computed by dividing total current assets by total current liabilities of the business.

Current ratio = Total current assets / Total current liabilities

 

LT Debt to Equity:

It is leveraging ratio that compares the total amount of long-term debt against the share-holder’s equity of company. It helps determine how much leverage the company is taking. With higher ratio indicating more debt and greater financial risk. It can be an indicator bankruptcy risk.

Debt to Equity Ratio:

The debt-to-equity (D/E) ratio is used to evaluate a company’s financial leverage and is calculated by dividing a company’s total liabilities by its shareholder equity. Total Liabilities / Shareholders Equity

The D/E ratio is an important metric in corporate finance. It is a measure of the degree to which a company is financing its operations with debt rather than its own resources. The debt-to-equity ratio is a particular type of gearing ratio.

 

Key Features

·         The debt-to-equity (D/E) ratio compares a company’s total liabilities with its shareholder equity and can be used to assess the extent of its reliance on debt.

·         D/E ratios vary by industry and are best used to compare direct competitors or to measure change in the company’s reliance on debt over time.

·         Among similar companies, a higher D/E ratio suggests more risk, while a particularly low one may indicate that a business is not taking advantage of debt financing to expand.

·         Investors will often modify the D/E ratio to consider only long-term debt because it carries more risk than short-term obligations.

 

Total Assets:

Total assets refer to the sum of all assets owned by a person, company or organization, these assets include, 1. Cash 2. Accounts receivable 3. Inventory 4. Equipment 5. Tools   

Total assets = Liabilities + Owner’s equity

 

Total Liabilities:

Total liabilities are the combined debts and obligations that an individual or company owes to outside parties. Everything the company owns is classified as an asset and all amounts the company owes for future obligations are recorded as liabilities. On the balance sheet, total assets minus total liabilities equals equity.

They are generally broken down into three categories: short-term, long-term, and other liabilities.

 

Total Equity:

Equity, referred to as shareholder’s equity (or owners' equity for privately held companies), represents the amount of money that would be returned to a company's shareholders if all of the assets were liquidated and all of the company's debt was paid off in the case of liquidation. In the case of acquisition, it is the value of company sales minus any liabilities owed by the company not transferred with the sale.

In addition, shareholder equity can represent the book value of a company. Equity can sometimes be offered as payment-in-kind. It also represents the pro-rata ownership of a company's shares. Equity can be found on a company's balance sheet and is one of the most common pieces of data employed by analysts to assess a company's financial health.

 

Key Features:

·         Equity represents the value that would be returned to a company’s shareholders if all of the assets were liquidated and all of the company's debts were paid off.

·         We can also think of equity as a degree of residual ownership in a firm or asset after subtracting all debts associated with that asset.

·         Equity represents the shareholders’ stake in the company, identified on a company's balance sheet.

·         The calculation of equity is a company's total assets minus its total liabilities, and it's used in several key financial ratios such as ROE.

·         Home equity is the value of a homeowner's property (net of debt) and is another way the term equity is used.

 

Cash flow statement:

Cash flow/Share

Free cash flow (FCF) is similar to cash flow per share in that it expands on the attempt to avoid artificial deflation of a company’s cash flow. The free cash flow calculation includes the costs associated with one-time capital expenditures, dividend payments, and other non-reoccurring or irregular activities. The company accounts for these costs at the time they occur as opposed to spreading them out over time.

Free cash flow provides information about the amount of cash that a company actually generates during the time period being examined. Because they view free cash flow as providing a more accurate snapshot of a company's finances and profitability, some investors prefer to evaluate a stock on its free cash flow per share instead of its earnings per share.

Cash flow per share is calculated as a ratio, indicating the amount of cash a business generates based on a company’s net income with the costs of depreciation and amortization added back. Since the expenses related to depreciation and amortization are not actually cash expenses, adding them back keeps the company’s cash flow numbers from being artificially deflated.

The calculation to determine cash flow per share is:

Cash Flow Per Share = (Operating Cash Flow – Preferred Dividends) / Common Shares Outstanding

Earnings Per Share vs. Cash Flow Per Share

A company's earnings per share is the portion of its profit that is allocated to each outstanding share of common stock. Like cash flow per share, earnings per share serves as an indicator of a company's profitability. Earnings per share is calculated by dividing a company’s profit, or net income, by the number of outstanding shares.

Since depreciation, amortization, one-time expenses, and other irregular expenses are generally subtracted from a company’s net income, the outcome of an earnings per share calculation could be artificially deflated. Additionally, earnings per share may be artificially inflated with income from sources other than cash.

Non-cash earnings and income can include sales in which the purchaser acquired the goods or services on credit issued through the selling company, and it may also include the appreciation of any investments or selling of equipment.

Since the cash flow per share takes into consideration a company's ability to generate cash, it is regarded by some as a more accurate measure of a company's financial situation than earnings per share. Cash flow per share represents the net cash a firm produces on a per-share basis.

Revenue/Share

Revenue is the money generated from normal business operations, calculated as the average sales price times the number of units sold. It is the top line (or gross income) figure from which costs are subtracted to determine net income. Revenue is also known as sales on the income statement.

EPS is calculated by taking the net income a company produces—which is the money that is left over in the company once all of the appropriate expenses and taxes have been subtracted from the company’s revenue—and dividing it by the total number of outstanding shares of stock in the company.

 

Key Features:

·         Revenue, often referred to as sales or the top line, is the money received from normal business operations.

·         Operating income is revenue (from the sale of goods or services) fewer operating expenses.

·         Non-operating income is infrequent or nonrecurring income derived from secondary sources (e.g., lawsuit proceeds).

·         Non-business entities such as governments, nonprofits, or individuals also report revenue, though calculations and sources for each differ.

·         Revenue is only sale proceeds, while income or profit incorporate the expenses to generate revenue and report the net (not gross) earnings.

 

Operating Cash flow:

Operating Cash Flow (OCF) is the amount of cash generated by the regular operating activities of a business within a specific time period.

The formula for each company will be a little different, but the basic structure always consists of the three same elements:

1) OCF begins with net income.

2) adds back any non-cash items.

3) and adjusts for changes in net working capital.

Summing these three elements together arrives at the total cash generated or consumed by operations in the period.

When performing financial analysis, operating cash flow should be used in conjunction with net income, free cash flow (FCF), and other metrics to properly assess a company’s performance and financial health.

OCF = Net Income + Non-cash Expenses + Increase in Working Capital

Cah from Operating activities:

 

Cash flow from operating activities (CFO) indicates the amount of money a company brings in from its ongoing, regular business activities, such as manufacturing and selling goods or providing a service to customers. It is the first section depicted on a company's cash flow statement.

Cash flow from operating activities does not include long-term capital expenditures or investment revenue and expense. CFO focuses only on the core business and is also known as operating cash flow (OCF) or net cash from operating activities.

Cash flow from investing activities (CFI) is one of the sections of a company's cash flow statement. It reports how much cash has been generated or spent from various investment-related activities in a specific period.

Investing activities include purchases of physical assets, investments in securities, or the sale of securities or assets. Investments can be made to generate income on their own, or they may be long-term investments in the health or performance of the company.

Key Features:

Cash flow from investing activities is a section of a business's cash flow statement that shows the cash generated by or spent on investment activities.

Investing activities include the purchase of physical assets, investments in securities, or the sale of securities or assets.

Negative cash flow from investing activities is not a bad sign if it indicates that management is investing in the long-term health of the company.

The total cash flow from investing in an accounting period is found by adding together both positive and negative investing activities listed on the cash flow statement.

Cash from Financing Activities:

Cash flow from financing activities (CFF) is a section of a company’s cash flow statement that shows the net flows of cash that are used to fund the company.

Financing activities include transactions involving debt, equity, and dividends.

Cash flow from financing activities provides investors with insight into a company’s financial strength and how well a company’s capital structure is managed.

 

Key Features:

·         Cash flow from financing activities is a section of a company’s cash flow statement that shows the net flows of cash that are used to fund the company.

·         Financing activities include transactions involving debt, equity, and dividends.

·         Debt and equity financing are reflected in the cash flow from financing section, which varies with the different capital structures, dividend policies, or debt terms that companies may have.

Net change in cash:

Net change in cash in the Cash Flow Statement is the increase or decrease in cash and cash equivalents from the beginning to the end of a year. It is equal to the net change in cash and cash equivalents as a result of the company’s operating, investing and financing activities. It is also equal to net income plus depreciation and other non-cash items.

The net change shows the difference in a company's cash balance over a given period, typically a full year or part of a year.

we can calculate,

·         Starting cash balance.

·         Net cash provided by operating activities.

·         Net cash used in investing activities.

·         Net cash used in financing activities.


Financial ratios:

Financial matrices and Ratios are useful to prepare Company's Balance sheet, Profit & Loss statements, Accounts, Annual Reports etc. These reports give company's overall performance. And based upon this performance reports, An Analyst plans the future strategy for investing portfolios and predicts the individual company’s growth prospects.

To finance the Corporate, market overview and the related strategy formulation should be well understood. For that We can utilize the credible data sources from resources like, World-bank, Gartner, IDC, Forrester, Bloomberg, Reuters etc.

Financial Modelling and Valuation analysis plays key role in Corporate Finance.




 

 

 

 

 

 

 

 

 

 

                                                                                     


ACCOUNTING



ACCOUNTING:

Term accounting use to define Recording of transactions, Summarizing the business flow, analyze to make policy based concrete decision and reporting the current and future growth prospects of company. Here the financial information is served to shareholder and stake holder in understandable format, i.e., financial transaction, performance and cash flow.

Accounting standards improve the reliability of financial statements. The financial statements include the income statement, the balance sheet, the cash flow statement, and the statement of retained earnings. The standardized reporting allows all stakeholders and shareholders to assess the performance of a business. Financial statements need to be transparent, reliable, and accurate. 

We have classification for accounting" 

1.   Financial Accounting  

Financial accounting involves the preparation of accurate financial statements. The focus of financial accounting is to measure the performance of a business as accurately as possible. While financial statements are for external use, they may also be for internal management use to help make decisions. Accounting principles and standards, such as GAAP (Generally Accepted Accounting Principles) or IFRS (International Financial Reporting Standards), are standards that are widely adopted in financial accounting.  The accounting standards are important because they allow all stakeholders and shareholders to easily understand and interpret the reported financial statements from year to year.

2.   Managerial Accounting

Managerial accounting analyzes the information gathered from financial accounting. It refers to the process of preparing reports about business operations. The reports serve to assist the management team in making strategic and tactical business decisions.

Managerial accounting is a process that allows an enterprise to achieve maximum efficiency by reviewing accounting information, deciding on the best next steps to follow, and then communicating these next steps to internal business managers.

An example of managerial accounting is cost accounting. Cost accounting focuses on a detailed break-up of costs for effective cost control. Managerial accounting is very important in the decision-making process.

Income statement

Often, the first place an investor or analyst will look is the income statement. The income statement shows the performance of the business throughout each period, displaying sales revenue at the very top. The statement then deducts the cost of goods sold (COGS) to find gross profit. From there, the gross profit is affected by other operating expenses and income, depending on the nature of the business, to reach net income at the bottom – “the bottom line” for the business. 

Balance sheet

The balance sheet displays the company’s assets, liabilities, and shareholders’ equity at a point in time. As commonly known, assets must equal liabilities plus equity. The asset section begins with cash and equivalents, which should equal the balance found at the end of the cash flow statement. The balance sheet then displays the changes in each major account from period to period. Net income from the income statement flows into the balance sheet as a change in retained earnings (adjusted for payment of dividends). 

Cash flow statement

The cash flow statement then takes net income and adjusts it for any non-cash expenses. Then, using changes in the balance sheet, usage and receipt of cash is found. The cash flow statement displays the change in cash per period, as well as the beginning balance and ending balance of cash.

The Role of Accountant

The role of an accountant is to responsibly report and interpret financial records. Small businesses may hire only one accountant. Large companies may employ an entire accounting department.

The accounting profession covers a broad range of roles, including bookkeeping, tax planning, and audit. Accountants may become certified with designations, such as Certified Public Accountant (CPA) in the U.S., Chartered Accountant (ACA) in the U.K., Chartered Professional Accountant (CPA) in Canada, and so on. The four largest accounting firms globally include Deloitte, KPMG, PwC, and EY.

There are some popular Accounting software for small and medium size businesses. They are defined by their types and use. Their types are,

1. Cloud based
2. On premises
3. Enterprise Accounting
4. Small business Accounting
5. Open source Accounting
6. ERP Accounting
7. Commercial Accounting
8. Industry-Specific Accounting

These Accounting software should have essential features like,

  • Accounting
  • Billing & Invoicing
  • Inventory
  • Payroll
  • Project Management
  • Reporting 
  • Customer Relationship Management (CRM)

Popular accounting softwares are Tally, Zoho books, Fresh books, Margin Edge, Wave, Xero, Neat, Kashoo etc

Wednesday, July 27, 2022

Ethnocentrism

A KEY DETERMINANT IN INTERNATIONAL CORPORATE STRATEGY FORMULATION

     

-: Ethnocentrism :- 

Organizational Behaviour in Global Work Culture      


      Abstract

In sociology and psychology, the concept of "ethnocentrism" is widely used to explain human behavior in and between different cultural entities. Since international management can be characterized by high levels of interaction between individuals from diverse cultures, we think ethnocentrism is worth being considered a determinant in this field. Especially, individual ethnocentrism might shape and influence the relation between international companies, their strategy formulation and different stakeholder groups.

This workshop paper targets the conceptual identification of different areas of corporate strategy formulation which are assumed to be influenced by varying levels of ethnocentrism. A brief review focuses on the theoretical underpinnings of ethnocentrism and possibilities for measuring the construct. Finally, a research design is developed which will be used to determine the influence of manager ethnocentrism on corporate strategy formulation.

      Introduction

The globalization of business [Levitt, 1983] leads to exposure of managers on almost every organizational level to other national cultures [Bartlett, Ghoshal, 1992]. Individual sentiments towards other cultures might influence the manager or management as a whole in terms of certain cross-cultural decisions. In other words, the level of ethnocentrism might determine how companies act in certain countries. On the other hand, the prevailing ethnocentrism in a country might influence the foreign strategy formulation.

The term ethnocentrism refers to a traditional concept in social sciences. It has been widely used in psychology and sociology to investigate ingroup vs. outgroup conflicts and segregation between members of different cultural entities. Except for ethnocentrism research in consumer behavior, however, this basic concept has not yet been applied to international management research.

The relevance of the ethnocentrism concept in various fields of international corporate management is obvious when considering social interactions. There is a necessity for highly efficient social   exchange relations between individuals and/or groups in cross-border management processes. If we have to cooperate or negotiate with people from another culture and if we are to act as advisers, superiors or partners, what we need to know is what makes our counterparts tick. One important aspect of individual behavior and, as a consequence, group behavior in organizations is the prevailing level of ethnocentrism.

Depending on the level of ethnocentrism within several stakeholder groups, international corporations will have to develop specific business strategies. Possibly the concept of ethnocentrism is also appropriate for the assessment of specific foreign market conditions and can contribute to the standardization of single corporate strategies on a global basis.

The current relevance of the ethnocentrism problem can be clearly seen when looking at the emerging nationalistic and xenophobic sentiments in many countries and regions of the world. This process is especially true for the formerly centrally-governed countries of eastern Europe. For this reason, it seems advisable to integrate ethnocentrism in the international corporate strategy development process.

      The Ethnocentrism Concept

The term "ethnocentrism" stems from a more general concept developed by Sumner [1906]. In the beginning, ethnocentrism was a purely sociological construct, describing ingroup vs. outgroup conflicts. Sumner defines ethnocentrism as: "[The] view of things in which one´s group is the center of everything, and others are scaled and rated with reference to it. Each group nourishes its own pride and vanity, boasts itself superior, exalts its own divinities and looks with contempt on outsiders." [Sumner, 1906].

Later studies dealt with ethnocentrism as a psychological construct, describing the tendency of an individual to identify strongly with her own ingroup and culture, the tendency to reject outgroups or the tendency to view any economic, political, or social event only from the point of the ingroup. Psychologist Donald Campbell and his associates [Brewer & Campbell, 1976; Campbell & LeVine, 1968] have shown that all people have tendencies to

           define what goes on in their own cultures as "natural" and "correct" and what goes on in other cultures as "unnatural" and incorrect";

           perceive in-group customs as universally valid; that is, what is good for us is good for everybody;

           think that in-group norms, roles, and values are obviously correct;

           believe that it is natural to help and cooperate with members of one´s ingroup;

           act in ways that favor the in-group;

           feel proud of the in-group; and •    feel hostility toward out-groups.

Lately, much emphasis has been placed on the investigation of "consumer ethnocentrism," the first attempt to transfer and use the socio-psychological concept of ethnocentrism in a business context. Based on the individual point of view of supporting the domestic economy by favoring domestic products over foreign products, consumer ethnocentrism expresses the wish to contribute to economic growth, and thus the domestic political, social, and economic welfare. Shimp, Sharma, Shin [1992, p.5] state the characteristics of consumer ethnocentrism as follows:

           Consumer ethnocentrism results from the love and concern for one´s own country and the fear of losing control of one´s economic interests as the result of the harmful effects that imports may have on oneself and countrymen.

           It contains the intention or willingness not to purchase foreign products. For ethnocentric consumers, buying foreign products is not only an economic issue but also a moral problem. This moral aspect causes consumers to purchase domestic products even though, in extreme cases, the quality is below that of imports. Not buying foreign imports is good, appropriate, desirable, and patriotic; buying them is bad, inappropriate, undesirable, and irresponsible.

           It refers to a personal level of prejudices against imports, although it may be assumed that the overall level of consumer ethnocentricity in a social system is the aggregation of individual tendencies.

Up to now consumer ethnocentrism is the only extension of the general ethnocentrism concept. The focus is on patterns of attitudes that might hamper the internationalization or globalization of companies from a consumer´s point of view. We think that, in order to capture the full frame of restrictions which determine globalization and internationalization strategies of businesses, other special ethnocentrism concepts should be investigated.

As with the consumer ethnocentrism concept, it should be possible to develop specific concepts of ethnocentrism for different stakeholders of a company. Using such specific ethnocentrism concepts, more refined insights for strategy formulation in international business may be gained.

      Supposed Impact of Ethnocentrism on Strategy Formulation

Taking the general stakeholder concept (see Figure 1) as a basis for an analysis, it becomes clear that corporate strategies are influenced by numerous different interest groups and/or different strategies are adapted to distinct groups. In the context of international corporate management, it can be assumed that exchange relations between these corporations and specific stakeholder groups are - besides other factors characterized by the corporation-wide ethnocentrism and ethnocentrism of stakeholders in different target countries.

Figure 1: Stakeholder concept [see Ward, 1992, p.5]



Many comments on the importance of cultural aspects in international companies´ strategies can be found in management literature. Adler [1991, p.19] for example differentiates cultures according to the following basic dimensions:

           people´s qualities as individuals (Who am I?)

           their relationship to nature and the world (How do I see the world?)

           their relationship to other people (How do I relate to other people?)

           their primary type of activity (What do I do?)

           their orientations in space and time (How do I use space and time?).

The core focus of all these cultural aspects is inward oriented, which means intracultural aspects are in the forefront of the analysis. This implies that cultural determinants regulate how people interact within a cultural entity, and which common moral concepts, norms, ideal behavior, etc. prevail. Attitudes concerning the relationship between nations are not included herein, but from our point of view, these determinants are of special significance to international corporate management. Ethnocentrism is a concept which reflects such intercultural relations; therefore, it seems appropriate to investigate the relevance of this phenomenon in international business.

The research results in the area of consumer ethnocentrism [Shimp, Sharma, Shin, 1987; Netemeyer, Durvasula, Lichtenstein, 1991; Hadjimarcou, Hu, Bruning, 1993] suggest that it is necessary to develop differentiated measurement concepts of this sociopsychological phenomenon for each stakeholder group of an international corporation.

Applying the frame of the stakeholder concept in Figure 1, it becomes clear that different patterns of business strategy formulation arise from more or less important ethnocentric attitudes within a single group. Strong xenophobic attitudes of people working in governmental institutions may result in distortion of competition between foreign and local businessmen or companies, and even discrimination against foreign firms might occur. In this case, cooperation with local partners is advisable, as well as selective lobbying against ethnocentric attitudes of persons working in governmental institutions. Also, little emphasis should be put on foreign origin of the firm. If firms, however, face obvious ethnocentrism in the public at large, this might lead to image problems, or opposition concerning general management tasks (e.g., getting approval to build a plant). Company strategies against general negative sentiments could be specifically tailored public relations activities, like setting up good contacts with the press, sport and social sponsoring, etc.

The picture concerning local shareholders or prospective investors might be completely different. If there is no noticeable ethnocentrism, foreign companies should use their international reputation as a key feature when approaching this target group. In cases where they face high ethnocentrism in the financial market, it might be necessary to use funds from abroad or foreign investment institutions. Similar recommendations might be made with respect to different local debtholders.

Local suppliers may also be influenced by different levels of ethnocentrism and therefore act differently towards local or international customers. International companies could be forced to change their sourcing strategies and adapt them to specific cultural conditions.

Well researched is the area of consumer ethnocentrism, established by Shimp etal. [1987, 1992]. Their findings indicate that high levels of consumer ethnocentrism are negatively related to consumers´ attitudes towards foreign products. This means that with higher levels of consumer ethnocentricity tendencies, consumers´ willingness to purchase foreign manufactured products decreases. The findings provide marketing managers with a useful concept for understanding consumer decision making as it relates to buying domestic versus imported products, and especially why certain segments of consumers prefer domestic goods while others do not care about the distinction between domestic and imported products [Sharma, 1992, p. 20]. For corporations this provides several strategic and tactical options. For instance, regional marketing and geographic segmentation may be based on ethnocentrism levels of consumers. Furthermore, international corporations can build location decisions or product development and advertising decisions on ethnocentric tendencies.

According to the consumer ethnocentrism research literature, it is possible to transfer the ethnocentrism concept to other stakeholder groups. The ethnocentrism concept seems to be of particular importance for managers and employees as stakeholders.

A high level of ethnocentrism among employees may force companies to hire domestic rather than foreign workforce, irrespective of qualification criterions. Problems of acceptance may arise when already-hired, highly ethnocentric personnel are confronted with foreign working routines of coworkers. In the same way, the interaction and acceptance of foreign foremen or coworkers might be strongly influenced by the given ethnocentrism of employees. Thus, companies might be forced to develop specific recruiting practices or training programs in order to cope with ethnocentrism.

On the management levels, ethnocentrism of local personnel could shape the interaction between local subsidiaries and headquarters or influence the local acceptance of management techniques brought in from abroad. As with the recruiting process for workers, ethnocentrism might bias the recruiting of managerial personnel. Depending on the given level of ethnocentrism in the management, international companies would have to adapt their hiring strategies and the respective management training programs.

        The hypothesized situations mentioned above are plausible, but have to be validated by          an empirical examination of the real importance of ethnocentric sentiments.

     How to Measure Ethnocentrism

Ethnocentrism is a socio-psychological concept which could be assessed like attitudes. It is a theoretical construct, unobservable in a direct manner, and thus has to be measured by socio-psychological instruments. Our proposition would be an operationalization via questionnaire technique. Following Churchill´s [1979] paradigm for developing marketing constructs, the proposed procedure includes:

           specification of the ethnocentrism construct and generation of a sample of items, measuring the construct;

           data collection and construction of scales for the different concepts of ethnocentrism along the stakeholder concept, using exploratory factor analysis and reliability tests;

           several steps of purification (assessment of reliability and validity of the measurement instrument) using confirmatory factor analysis.

Figure 2: Paradigm for developing ethnocentrism constructs [see Churchill, 1979]


 


To develop a scale that measures manager ethnocentrism, we must start the process by looking at earlier research on patriotism and antisemitism [Adorno et al., 1950] as well as consumer ethnocentrism [Shimp et al., 1991; Netemeyer et al., 1991]. In order to capture the domain of the construct correctly, it will be necessary to perform an exploratory qualitative analysis. This means asking managers of multinational corporations to answer statements of the following type:

           Please describe your views on being part of a foreign company.

           What do you think about working for a multinational corporation?

           How do you feel about working together with foreign managers?

           How would you feel if your supervisor blew his nose in public? (Country specific)

           How would you react to your supervisor´s accusation of being a drunkard, because you had a beer for lunch?

           You are forced to participate in time-consuming brainstorming activities, although you already provided extensive discussion material. Your reaction?

The respondents´ statements may be used to form qualitative categories of different mental predispositions towards international corporations and their managemental environment. The categories can be used to generate specific items related to, for example, manager ethnocentrism. Together with more general ethnocentrism items by Adorno et al. and Shimp/Sharma these items could then be merged into a new Likert-style questionnaire.

Items for capturing manager ethnocentrism could be:

           I would rather work in a local company but don´t really have a choice.

           I find it hard to adapt to the Japanese management style.

           Working in an international corporation is okay, but I would not like to be forced to work abroad. • Working in an international corporation with only foreign colleagues would be too tough for me.

           I dislike the management style of corporations which just do not care about local habits and culture and think money can buy everything.

Data should be collected from selected managers working in international corporations. The next step includes exploratory factor analysis to identify relevant measures for manager ethnocentrism. Confirmatory factor analysis, as suggested by Anderson and Garbing [1988], can also be used to assess one-dimensionality of the construct.

In a similar way this procedure could be used in connection with other stakeholder groups. By finding empirically valid measures for ethnocentrism in different stakeholder groups, it will be possible to assess the actual importance of the consideration of ethnocentrism in corporate management and international strategy formulation. In a final step of research, the significance of the ethnocentrism concept could be transferred to interorganizational processes and behaviors.

     Intended Research Design

The purpose of this research project is the development of measurement instruments for ethnocentrism in specific stakeholder groups. Analogous to the recent research endeavors in consumer ethnocentrism, our first aim is to develop reliable and valid scales for the "manager ethnocentrism" construct. We then build a first conceptual model, as shown below.

Figure 3: Conceptual model for nomological validation of manager ethnocentrism construct

 



This model helps us to nomological validate our manager ethnocentrism scale. It is evident that manager ethnocentrism is highly correlated with antecedents such as openness to foreign cultures, patriotism, dogmatism, etc. (see Figure 3). On the other hand, manager ethnocentrism is hypothesized to influence the efficiency of subsidiary headquarter communications, willingness to work in an international, centrally governed business, mobility, and acceptance of foreign management techniques.

The relationships shown in Figure 3 can be transformed into research hypothesessuch as those listed below. These might be tested empirically within the different stakeholder groups of a corporation, in order to determine their relevance for international business
.

H1: Managers who are familiar with and open to foreign cultures will show fewer (manager) ethnocentric tendencies than those who are not.

H2: Patriotic managers will show stronger ethnocentric tendencies than less patriotic individuals.

H3: Conservative individuals will show more ethnocentric tendencies than less conservative managers.

H4: People with collectivistic goals will reveal more intensive ethnocentric tendencies than those with individualistic goals.

H5: The acceptance of foreign management techniques will increase with a lower level of managerial ethnocentrism.

H6: The willingness to work in an international corporation, with headquarter oriented planning and decision making will be determined by a manager´s personal level of ethnocentrism.

H7: The higher the personal level of ethnocentrism, the lower the efficiency in subsidiary-headquarters communications.

H8: A manager´s international mobility will be higher when the personal level of ethnocentrism is lower.

H9: Older age cohorts will exhibit stronger manager ethnocentric tendencies than younger cohorts.

                         H10:   Manager ethnocentric tendencies will vary depending on sex.

H11: Manager ethnocentric tendencies will decrease with greater levels of educational achievement.

                         H12:   Income will be negatively related to ethnocentric tendencies.

It seems that manager ethnocentrism and the effect it has on the acceptance of foreign management techniques, etc. is moderated by factors like current position within the organization, threat of losing a job to a foreigner, etc. These moderating variables should be included at a more advanced step of research.

     Outlook

As outlined in this workshop paper, the ethnocentrism concept should be extended to include other stakeholder groups of a company. The research design we propose is oriented towards an empirical identification and validation of a scale for manager ethnocentrism. By following the proposed procedure, we will be able to provide a foundation for integrating the ethnocentrism concept in the explanation of international corporate strategy formulation.

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